Web Services

Web Services Etc has formed a partnership with Internet Marketplace and other professionals specializing in domain name registration, hosting, database mgmt, designing specialized programs for our clients, and marketing businesses on the Internet..

This gives us the capability to be a full service organization to our clients, if needed. Together, these companies have over 30 years experience in the horse industry as owners, breeders and exhibitors, plus 25 years experience in magazine publishing. This partnership gives us a vast advantage over other design companies.

Web Services Etc offers the latest in web design and technology to create a full marketing plan to meet anyone’s budget. Please review the information below and contact us for further questions or information.

What Can the Internet Do for Your Business?

Sell products 24 hours a day, seven days a week.

Market your product or services to tens of millions of people.

Communicate with existing customers.

Expand your business to take advantage of a global marketplace.

Put a small business on a more equal footing with big businesses.

Enable your business to truly focus on its niche and core competencies.

Create a means of information flow to your customer.

Create a means of information flow from your customer.

Create the basis for future management of goods and services through channels, with computers speaking to each other regardless of original language.

Give your employees a site for news, information, and training.

Create an excellent employee recruitment tool.

Let your business be part of the communications and commerce revolution.

Why is a Web Site Critical to Your Business?

A valid question before the evolution of the Web, but no longer. What do you think would have happened with the inventions of Alexander Graham Bell, Benjamin Franklin, or the Wright brothers if they had listened to the people stating their inventions would never be a reality, let alone affect the way we do business? Let's see, that would mean no telephone, electricity or airplanes. Today the Web is where the growth in communications, marketing, productivity, and information resides. In addition, that growth is exponential!

If you want information on ANY subject, use the Web. It's the most used entity to access information ever thought possible without leaving your chair. Even Encyclopedia Britannica has stopped printing books. They have elected to use the Web exclusively to allow people to access its huge store of knowledge.

You want to buy or sell something; use the Web 24 hours a day seven days a week. Shop for anything you can imagine at your convenience from the comfort of your home. Search for horses, trainers, horse products, riding apparel, anything - it's on the Web!

Over 65% of the US households have Internet access, not to mention the rest of the world and this information is free to the viewer. You can tell them a full story of your facility or business on a Web Site.

The time is now to think seriously about letting your business become part of the communications and commerce revolution and join the most exciting and innovative concept of marketing your business to be offered anywhere.

Features of Your Site

From large to small, you have global exposure for your business at an affordable cost.

A site that is custom designed to your specifications.

We market your site in all major Internet directories by industry, name, category and more.

Pricing

The cost of the site is dependent on your needs. Our basic package consists of:

Domain Name registration (The address of your site) www.(Up to 26 characters in length can be used).com.
Designing the Site consists of three pages:
1. The Home Page with overview of the site, graphics and contact information.
2. Two additional pages would showcase products, goods and services offered by your business. If you stand a stallion(s), a three-generation pedigree is provided on each horse plus information on the stallion's offspring, show record, etc.
3. Photos are encouraged to describe products and/or services.
The monthly maintenance, marketing and management of your site, which includes:
1. Hosting the site.
2. Servicing the site.
3. Marketing the site.
4. Monthly statistical reports reviewed online.

Marketing Programs

A. Top Placement on Yahoo and first page on their affiliate’s search engines

What the SEP Program does:
1. Places your Web Site at the top of the first Page on Yahoo!
2. Places your Web Site on the first Page of the majority of other search engines currently affiliated with Yahoo e.g Viacom, MTV, Vh1, Myspace, CNN, ESPN, Napster, Verizon, Dogpile, All The Web, Alta Vista, Connexion by Boeing, Technorad, Userplane, Info Space, Excite, Sympatico.ca, Juno, NetZero, Meta Crawler, Web Crawler, Microsoft Internet Explorer, National Geographic, Edmunds, City Search and Wall Street Journal. (Note) There is no guarantee what search engines are in the affiliates program and can change on a monthly basis.)
How the SEP Program works
1. With the consultation of Web Services Etc key word phrases are selected.
2. When those key word phrases are 'searched' your Site will come up at the top of Yahoo and on the first Page (many times at the top) of the majority of the above listed (many times on ALL) engines.
3. You can select as many key word phrases as you like allowing potential customers to find you on the engine(s) in a variety of ways.
4. Once the key word phrases are selected it takes only two to three weeks for your Site to get this extraordinary ranking.
What's the cost?
1. There is a one time set up fee, starting at $225.00, plus a monthly cost for the keyword phrases purchased.
2. The cost of individual key word phrases varies greatly based upon popularity of the phrase, which can also be affected by the time of year. Actual dollar cost can be as low as $60.00/phrase up to thousands of dollars per phrase. Hence the reason for consultation time with Web Services Etc.
3. The cost of your key word phrase selection is locked in for one year (exceptions may occur.)
What else?
1. You can add or delete key word phrases at any time.
2. You can cancel the program at any time

B. First Page Placement on Yahoo

This program is exactly the same as option A except you are placed on the first page of Yahoo (not at the top) plus Yahoo’s affiliates.
The set up fee is the same; however because you are only placed on the first page, not at the top, the cost of the keywords purchased, in most cases, is about 25% cheaper.

C. New Google Search Engine Placement

First page placement on Google and AOL - not at the top of the page.
At present, you must first be a Yahoo/Affiliates client before Google will accept your phrases in their program.
Set-up fee is only $100.00 more after the Yahoo/Affiliates Program set-up fee is incurred.
Cost of key word phrases is based on the price you are paying for your keywords on Yahoo. For example, if you are paying $125.00 per month on Yahoo, your cost to be placed on Google and its affiliates is $250.00 per month. Note: This price structure may change.
You can cancel the program at any time.
Set up time is 3 to 5 working days.

D. Other Placement Services

Analysis of Home Page Text -- Not only will your target audience appreciate good text on your Home Page explaining your products and services but so will the Search Engines. Good marketing copy can be written that sounds great, has calls to action and also uses keyword phrases that are a must for high Search Engine rankings. Part of improving the quality of your site is thinking about what your audience wants, and the terms your audience might use to search. Your text should be written so that your pages are better matched for specific queries.
Identification of sites to exchange reciprocal links -- Obtaining permission to link to other sites and/or creation of a links page to offer reciprocity. Major Search Engines and Directories like Yahoo! and Google consider sites linking to yours when evaluating sites for inclusion in their database. The more quality sites linking to your site, the higher your site is ranked. Even if you don't care about link popularity, being listed on other relevant sites is always a good idea. Very often, these types of links can bring more traffic to your site than a high Search Engine ranking can bring. Therefore, searching them out is often worth the time and effort.

Conclusion

Because of the nature of the Web and marketing in general, there is no ONE sure method to drive traffic and potential customers to your Web site. That is why Web Services Etc offers an array of services and consultation with each client to increase traffic to their site on the Web.

Email: Webmaster